Bounce rate: What is it, and why should I care about it if I have a website?
I had an email exchange with a client last week about their website. Specifically, they wanted me to direct traffic to another website to complete a booking task. I explained why this is never in your website’s best interest regarding SEO (search engine optimization).
However, while explaining, I realized that if she didn’t understand Bounce Rate, she probably would not understand my explanation.
How to Add Some Personality to Your About Page and Why It Matters
The About page is often overlooked or neglected when building a website. However, it can be a powerful tool for connecting with your audience and showcasing your unique personality.
Blogging For Business: The Benefits, How To Format, and Recommended Strategies
Blogs have evolved significantly since they first became popular and have become a powerful tool for personal expression and professional branding. Arming yourself with knowledge about how to structure your blog and best practices is the key to growing your reach online. This strategy can be a game changer for any business if done consistently.
How to Increase Website Visibility
Fun Fact: Three new websites are built every second, with 252,000 new websites created every day (Forbes)
So, crafting a website strategy that ultimately increases your site’s visibility and where it ranks in search engines is necessary. While this is not a post on the various types of website strategies available, I wanted to briefly share the approaches you can take to give you an idea of the thought that should go into your website BEFORE purchasing a domain.
Webz by Elise: LinkedIn Newsletter
How it all started...
One night in 2016, I sat on my bed building a WordPress website. I'd recently started a blog and worked tirelessly on it to prepare for launch. It was slow going so far, but this particular night, I was frustrated. I asked my husband, who works in IT, for help, but he could not.
This was the last straw. I started to cry.
5 Things a Website Designer Will Need to Begin Building Your Website
Building a website can feel like a monumental task. Doing the research to find out exactly what you will need to begin is a must. Before you purchase a domain, website host or anything at all consider the information below. Here are five crucial assets that your website designer will require before starting the website creation process.
Website Maintenance: What Are the Benefits?
If you've had a new website created or have an existing one that hasn't been updated in a while, it's time to prioritize maintenance. While it may seem like a minor task, putting it off can have major consequences. Did you know that visitors form an opinion about your website within the first 0.05 seconds of landing on it? Don't let a neglected website tarnish your business's reputation.
Webz Client Process: Step by Step
Webz by Elise is a boutique web design agency offering custom Squarespace websites, copywriting, and graphic design services. Utilizing her several years of personal experience with web and graphic design, Elise creates modern Squarespace websites that are mobile-responsive and SEO ready. Her natural eye for design aesthetics and academic background in psychology gives her a unique perspective on designing a website for an optimal user experience that looks beautiful.