Bounce rate: What is it, and why should I care about it if I have a website?
I had an email exchange with a client last week about their website. Specifically, they wanted me to direct traffic to another website to complete a booking task. I explained why this is never in your website’s best interest regarding SEO (search engine optimization).
However, while explaining, I realized that if she didn’t understand Bounce Rate, she probably would not understand my explanation.
How to Increase Website Visibility
Fun Fact: Three new websites are built every second, with 252,000 new websites created every day (Forbes)
So, crafting a website strategy that ultimately increases your site’s visibility and where it ranks in search engines is necessary. While this is not a post on the various types of website strategies available, I wanted to briefly share the approaches you can take to give you an idea of the thought that should go into your website BEFORE purchasing a domain.